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Free download state of mind company8/21/2023 Nearly 9 in 10 expect their companies to increase investment in AI technology for marketing over the next three years. Headlines on AI’s capabilities are published daily, keeping it top of mind for business leaders across industries. AI isn’t coming for your job, it’s coming for your outdated processes An integrated, intuitive social media management solution is the bedrock of a successful social media strategy. If businesses want to embed the value of social throughout an organization, they need to make infrastructure investments that feed social data throughout their tech stack. The top challenges that prevent businesses from capitalizing on today’s social data include limited access to social media data tools, lack of integration with other tech solutions and lack of time needed to analyze social media data and insights. Nearly 7 in 10 leaders agree that social data is currently underutilized within their organization. ![]() However, realizing this future vision will require leaders to tackle some significant present day issues. Many realize this is the information that can make or break a brand, with 90% agreeing that their company’s success will depend on how effectively they can use social media data. Data is money, and businesses are leaving it on the tableīusinesses eagerly await the trove of audience insights that further investment in social media will bring. In fact, 4 in 10 expect their social media budget will increase by at least 50% in the next three years. Over the next three years, business leaders will equip their social teams with tools and personnel needed to capitalize on every opportunity. You can’t reap the full loyalty-building benefits without prioritizing relationships and closely listening to what your audience is saying. But on social, audiences can control the conversation around a brand just as much-if not more-than the brand itself. It’s a marketer’s playground, consistently offering new avenues for experimentation and connection. Thanks to a combination of opportunity and necessity, social media has become the go-to channel for establishing and building a brand reputation. Business leaders also near-unanimously agree on the role social plays in their organization’s longevity, with 96% saying that businesses must continue to invest in social media to be successful. In fact, building brand reputation and loyalty is the #1 priority in the current economic environment. To make a lasting impact on your target consumer, you need to earn their trust.īusiness leaders are already sensing this shift. Attention-grabbing content is no longer enough. As a result, it’s never been harder to stand out.Īudiences are flooded with round-the-clock advertising messages and this near-constant exposure has created an ultra-competitive environment for businesses across industries. ![]() It has never been easier to reach your target consumer. Investing in social is an investment in business success Our latest partnership with The Harris Poll surveyed more than 700 business decision-makers across the US and UK for an updated look at the current state of social media-so you can stay ahead of the curve and ahead of the competition. ![]() To provide brands with a roadmap for success, we’re launching a new study that sheds light on how business leaders view social’s role within their organization. Today, it’s clear that constant change is simply a part of the job.Įmerging technologies, rising consumer expectations and a shifting social media marketing landscape have left many with questions on how to navigate this changing terrain. At that time, social as a channel and profession was undergoing a major evolution. It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact on an organization.
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